Who? Death Row Tattoo is an internationally recognised multi-award winning tattoo studio based in Farnborough.
What? I was approached by the team of artists at Death Row Tattoo and asked to design a website from which they could display their work to the rest of the world whilst providing details of the studio to potential clients.
Why? Going beyond simply designing and building a website, the team at Death Row Tattoo where keen to find out how they could apply UX design thinking to learn more about their customers habits and behaviours in an increasingly competitive industry.
As per my UX/UI design process I applied a five phase approach.
[INFO CAVEAT] – Information provided below aims to highlight the main points of concern or focus within the project. It does not detail the minutia of each phase nor detail every single action performed. If you have any questions or would like to know more about how I handled a particular aspect of this project, please don’t hesitate to contact me.