PHASE ONE: Delivery of online courses and associated technical requirements to sell tickets for courses was not completely unknown to me, having previously worked on a project to design/develop a Learning Management System (LMS) with associated eCommerce functionality. In this case however it was clear the intended end-users’ would differ entirely based on the subjects being taught, therefore project specific user research would be undertaken.
Key Questions I Sought To Answer:
- Dominant Age Range of Previous Training Candidates
- Primary Motivation for Seeking Course Specific Training
- Primary Method of Obtaining Course Specific Information
- Environment when Candidates Obtain Info and Book Course Places
Key Research Methods used to address the above:
- I wrote a PHP script to interrogate a source database containing a relevant data-set to obtain non-identifiable year of birth and attendance date of past candidates, this allowed me to ascertain ages of past candidates based on the current date and some calculation. Entering obtained metrics into a spreadsheet and through use of several functions, dominant age ranges were ascertained and a graph produced ready for presentation of findings to the client in a more visually appealing format.
- One on one face to face and remote webcam/messenger interviews with stakeholders with specific industry knowledge were conducted primarily to help me better understand the motivations of users seeking their types of training. Most Relevant Answers Obtained were (paraphrased) =
- Candidates are self motivated to enter the Security or Hospitality Industries and a legal requirement exists for mandatory training as delivered by the client.
- Candidates are sent to the client for training by back to work, job finder type services to increase an individuals employability.
- Candidates are ex police or military and are looking to put their existing knowledge to use in a civilian role.
- Analysis of an existing 2 year data-set of answers to the question (gathered via anonymous feedback form) “How did you find us?” provided usable data to ascertain: Primary Method of Obtaining Course Specific Information. Most Relevant Answers Obtained (paraphrased) =
- Word of Mouth / Recommendation
- Search engine (specifics not available)
- Past Candidate
- Analysis of past Date/Time booking data identified two obvious peak purchase times consistent across the data-set. Each would present potentially different environments of use for any solution: Peaks where observed at 11:00am to 1:00pm and 12:00pm to 3:00am. Although far from a perfect research process, identifying this information allowed me to draw some generalised conclusions. i.e. It’s unlikely people booking courses at 3am are travelling by bus or surrounded by loud traffic…
PHASE TWO: Information coming soon…
PHASE THREE: Information coming soon…
PHASE FOUR: Information coming soon…
PHASE FIVE: Information coming soon…
- (Article) A feasibility report looking at MCS implementationJim Stone
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